θ ϰ Һ ǽ ľ Ѱ غϱ μ ȿ ġ ־ ̴. fMRI, , ü Ű е Һڰ ǽ ְ ν, Һ ǰ ־ ߿ ϴ Ű ڵ ĺ ְ ־. ̷ Ű ȰϿ ŷ ΰ ¸ мϰ ϴ 濵 Ȱμ θ ó о߿ θ Ȱǰ ִ.
ֱó Ȳ ȭǰ, 忡 Ѱý ȭɼ Һ Ȯ б ڿ ϱ ̴. ÿ Կ θÿ 䰡 Ŀ . θ ǰ þ , Ŀ´̼ м, 귣 м, 귣 , ǰ Ű, , ݰ Ǹ ǰ (product concept) ȹ ܰκ ǰ , , Ʈ, ǰ , Һ , ǰ ü پϰ Ȱǰ ִ. ̿ θ Һ Ȯϱ λϰ ִ. θ ǥ Ȱ ʸ ϸ <ǥ 1> .
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ó: ֤Ź, Һ Ӹ 鿩ٺ θ ô, Cheil, 454ȣ, 2013 11ȣ, p. 18.
ǰ ߿ θ Ȱ ǥ ʴ Ϻ ȥ(Honda)̴. 2005 ȥٴ ȭ ϰ ϴ (ASV-3) ߴ. ̸ ڰ 縦 ν ɼ 43% ִٴ ȥ ̾. ΰ νϴ Űȸ ִµ, ¿ Ư ΰ Ѵٴ ̾. ɼ ڱԿġ(fMRI) Ͱ ״ٴ ̴.
< > ȥ ASV-3
ó: ȥڸ http://www.hondakorea.co.kr
θ ǰ þ ſ ϰ ȴ. VGƮ ̸ ߵDZ 2009 õ K7 fMRI Ȱ . ī̽Ʈ ѱΰ ܱ 100 200 ڸ ϰ ϴ ĺ ãҰ װ ٷ K. K5 ĺ dz ״. Ƹ۽ȿ ȭǰ Ȯϸ鼭 ȭǰ Һ Կ Ȱ ǥ ʶ ִ.
ü μ(Neurosense) ο ۱ GM TV û ð뺰 ȭϴ° Ͽ. μ 6 û 200 ĵ Ƿ, ߷, ܱ, , Ǵ Ű ȸθ Ȱ ߴ. ħð ð ȿ ٴ 巯. ̸ Ȳݽð ̻ Ȳ ϰ ִٴ ǿ ߰ ־ ̴.
ġ佺(Cheetos) ȸ -(Frito-Lay) 2008 ġ佺 ٽ ϸ ġ佺 ϴ Һ Ȯϰ ġ佺 Դ (EEG) Һ γ κ ϴ Ȯߴ. Һڴ ġ佺 հ ġ 信 ϰ Ѵٴ Ȯߴ. ̴ Һڰ ǰ ſ û Ѵ. ġ佺 Ӹ ƴ϶ ǰ Һڰ ϰ ָϴ ߴµ, ó -̴ ǰ Ӽ Һ ſ ִȭϴ ã θ ߴ.
θ ȰϿ ϰ ֵ ϰ, ȸ ֵ ÷ ȭų ִ ̵ ִ. ü ü ÷ Ͽ ŵξ. ü ΰ ī Ȱ ϰ, Ӱ ϵ Ͽ. ΰ ľϰ, ÷̸ ٶ ü мϿ. ü ٰϿ ϳ Ͽ, Ÿ 忡 21% Ҵٴ ȮϿ. ̷ Ͽ츦 ȮϿ Ͽ.
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. : : ּ : ʱ μȯ 2561 ȿ 307ȣ (,06734)
: 2019 05 01 ȭ : 02-578-7596 ûҳ⺸ȣå : ̰
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